Global Introduction
China Introduction
Key Milestones
Mission


  • When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company called Nike, and today those same words inspire a new generation of Nike employees.
  • Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.
  • It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.
  • Along the way, Nike’s established a strong Brand Portfolio with several wholly owned subsidiaries including Converse Inc., NIKE Golf, Cole Haan Holdings, Inc., and Hurley International LLC.
  • Our world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today we operate in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people.
  • That includes more than 30,000 Nike employees across six continents, each of whom make their own contribution to fulfill our mission statement: to bring inspiration and innovation to every athlete* in the world.

Nike China Introduction

  1. 自1991年进入中国市场以来，耐克（中国）凭借其行业内领先的产品技术和先进的营销方式，及对中国消费者及市场的准确把握,在中国的业务突飞猛进。今年，我们在中国刚刚实现10亿美元的销售收入——使之成为耐克在美国境外的最大消费市场。中国不仅是耐克最为重要的供货市场之一，还正在迅速发展成为耐克的全球第二大消费者市场。我们预计本财政年度在中国营业收入将超过10亿美元，为耐克公司超过160亿美元的全球营业收入做出贡献。
  2. 耐克是中国领先的运动品牌。我们在300多个城市设有零售网点。耐克中国总部设在上海，并分别在北京，广州，成都，沈阳等城市设立办事处。


Nike Key Milestones

Nike in China

Sports
Business

1980

 

Nike opens marketing liaison office in Hong Kong

 

Nike begins production in mainland China

1981

 

Nike enters the Chinese market by sponsoring Chinese National Basketball team

 

Nike establishes footwear manufacturing in China, working with state-owned factories in Shanghai

 

Nike begins relationship with China National Track & Field Association

1982

 

First Nike product sold through Beijing Friendship store

1985

 

Nike’s manufacturing team moves to Guangzhou, begins working with first non-state-owned contract factories in China

 

 

Nike footwear manufacturing liaison office established in Guangzhou

1991

 

Nike opens first marketing liaison office inside China borders with six employees

1993

 

Nike begins sponsorship of Chinese national tennis team

1994

 

Nike begins sponsorship of China Football League A

1997

 

Nike establishes sponsorship of Beijing Dongdan Park Nike launches Basketball 3 on 3

1998

 

Nike sponsors China High School Basketball League

 

 

Nike begins soccer sponsorship of Nike Premier Cup

2000

 

China’s diving team earns the first Nike-sponsored Olympic gold

 

 

Nike begins sponsorship of women’s football clubs Shanghai SVA and Beijing Chenjian

2001

 

Nike establishes Nike Equipment office, sharing office space with the footwear team in Guangzhou

 

 

Nike resurfaces Beijing Dongdan Nike Park playing field with Nike Grind – made from recycled footwear waste material

 

 

Nike begins two-year Freestyle basketball

2002

 

Nike signs 110-meter hurdler hurdler Liu Xiang

2003

 

Nike signs the first of 22 Chinese national federation sponsorships

 

 

Nike begins three-year Battleground 3 on 3

2004

 

Nike-sponsored teams and athletes – including Liu Xiang – earn 12 gold medals at the Olympic Games in Athens

 

 

Nike-sponsored China High School Basketball League covers more than 130 schools in 17 cities

2005

 

Nike sponsors soccer pitch at Shanghai Stadium, and Dongdan and LeBron basketball courts

2006

 

Nike establishes Nike Sports (China) Co. Ltd. The wholly owned subsidiary is registered and focuses on sales and marketing

 

 

Nike expands to five regional sales/marketing offices

2007

 

Nike opens flagship store – Nike Beijing

 

耐克在中国

体育
业务

1980

 

耐克在香港设立联络处

 

耐克在中国大陆开始生产产品

1981

 

耐克赞助中国国家篮球队，进入中国市场

 

耐克在中国建立鞋厂，与上海国有工厂合作

 

耐克开始与中国田径协会合作

1982

 

第一件耐克产品在北京友谊商店售出

1985

 

耐克生产团队移师广州，首次与非国有的合同工厂合作

 

 

耐克在广州设立鞋类生产联络处

1991

 

耐克雇佣6名员工，在中国境内设立第一家营销办事处

1993

 

耐克开始赞助中国国家网球队

1994

 

耐克开始赞助中国甲A足球联赛

1997

 

耐克捐建北京东单公园

 

 

耐克发起三人篮球赛

1998

 

耐克赞助中国高中男子篮球联赛

 

 

耐克开始赞助耐克超级杯足球赛

2000

 

中国跳水队获得耐克赞助的首个奥运金牌

 

 

耐克开始赞助上海SVA女足和北京城建女足

2001

 

耐克建立了耐克运动装备生产联络处，与广州鞋类团队共用办公室

 

 

耐克重新铺设了北京东单耐克公园操场的地面，使用了由回收鞋类废料制成的Nike Grind材料

 

 

耐克开始赞助为期两年的街头篮球赛

2002

 

耐克签约110米栏运动员刘翔

2003

 

耐克签定了22个中国国家级运动协会赞助权中的第一个协会

 

 

耐克启动为期三年的三对三篮球赛

2004

 

耐克赞助的团队和运动员（包括刘翔）在雅典奥运会上赢得了12枚金牌

 

 

耐克赞助中国高中男子篮球联赛，覆盖17个城市的130所学校

2005

 

耐克赞助建立上海体育场的足球场；东单篮球场；勒布朗篮球场

2006

 

耐克成立耐克体育（中国）有限公司。这家全资子公司在华注册并负责销售和市场营销

 

 

耐克在5个地区设立销售/市场营销办事处

2007

 

耐克开设中国首家旗舰店－耐克北京




Nike Mission

To bring inspiration and innovation to every athlete* in the world.
If you have a body, you are an athlete.

为全世界每位运动员*带来灵感和创新。
只要你有身体，你就是个运动员。

 

耐克体育（中国）有限公司
2008年3月