Global Introduction

耐克全球介绍

When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company called Nike, and today those same words inspire a new generation of Nike employees.
当年耐克的两位创始人之一比尔.鲍尔曼先生通过他敏锐的观察，洞悉了如何去诠释人类在运动中所展现出的无限潜能。他为耐克的童年奠定了发展的基调和方向，而现如今这些声音依然激荡在一代又一代的耐克员工耳畔，鼓舞着他们前进。

Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.
做为每一位耐克员工，我们的目标就是传承比尔.鲍尔曼先生独具匠心的创新思维方式，不断的去开发出能让各个能量阶层运动员发掘自我潜能的产品，或者是创造出新的生意机会让耐克在竞争中保持鹤立鸡群，从而给耐克的股东带来更多回报。

It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.
关于耐克的所有一切源于两个俄勒冈人的一次握手，鲍尔曼先生和他在俄勒冈大学田径队的爱徒菲尔.奈特。他们和后来的加入者让耐克不断成长壮大，使耐克从一家植根于美国本土的鞋类产品分销商，发展成为一个世界范围内无人能企及的集鞋类，服装和装备产品于一身的市场占有者。

Along the way, Nike's established a strong Brand Portfolio with several wholly owned subsidiaries including Converse Inc., NIKE Golf, Cole Haan Holdings, Inc., Hurley International LLC., and Umbro Ltd.
迄今为止，耐克建立的强大的品牌群包括有分支品牌如匡威，耐克高尔夫，Cole Haan，Hurley和Umbro有限公司。

Our world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today we operate in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people.
耐克的全球总部位于美国俄勒冈州波特兰市郊外的比佛顿。从位于延太平洋的美国西北部的发源地，到现在耐克的足迹已经遍布全球超过160个国家。通过我们的供应商，运输商，经销商，和其他的服务提供机构，耐克已经直接或间接的雇佣了将近1百万名员工。

That includes more than 30,000 Nike employees across six continents, each of whom make their own contribution to fulfill our mission statement: to bring inspiration and innovation to every athlete* in the world.
* If you have a body, you are an athlete.
包括跨越6大洲的3万多名耐克直属员工，他们正在用不懈的努力去实现耐克的使命：为全世界每位运动员*带来灵感和创新。
* 如果你有身体，你就是个运动员。

Nike China Introduction

耐克（中国）介绍

Since the first step into Chinese Market in 1991, Nike (China) has a bloom of business in Chinese Market, with its privilege of technology and unique market expansion policy. We have just achieved revenue of 1 billion USD in this fiscal year, which allows Nike (China) become the biggest market outside US market. China is not only the key supplier country of Nike, but also the 2nd large consumer of Nike Global. We can give a quite optimistic forecast that Nike (China) will contribute more than 1 billion USD to the 16 billion revenue of Nike Global in this fiscal year.
自1991年进入中国市场以来，耐克（中国）凭借其行业内领先的产品技术和先进的营销方式，及对中国消费者与市场的准确把握,在中国的业务突飞猛进。今年，我们在中国刚刚实现10亿美元的销售收入——使之成为耐克在美国境外的最大消费市场。中国不仅是耐克最为重要的供货市场之一，还正在迅速发展成为耐克的全球第二大消费者市场。我们预计本财政年度在中国营业收入将超过10亿美元，为耐克公司超过160亿美元的全球营业收入做出贡献。

Nike is the leading brand in China Sports Market. We have already had our partners covering more than 300 cities all over China. Nike (China) Headquarter locates in Shanghai, while it has branch offices in Beijing, Guangzhou, Chengdu and Shenyang,etc.
耐克是中国领先的运动品牌。我们在300多个城市设有零售网点。耐克中国总部设在上海，并分别在北京，广州，成都，沈阳等城市设立办事处。

Nike Key Milestones

Nike in China

耐克在中国

Nike Mission

耐克使命

耐克体育（中国）有限公司
2008年5月